The aspects of sports merchandising and marketing Essay

The aspects of sports merchandising and marketing - Essay Example By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002). Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution. On the other hand, sports has been the vehicle for bringing dramatic attention to new mass media forms, which in turn have brought new sporting experiences to the public. This marriage of sports and the mass media has enabled each to flourish. Sports marketers are interested in the relationship between sports and the mass media and in how to use the media to target their messages at sports consumers. In a sense, sport marketing offers a form of narrowcasting, whereby a large group of consumers with common interests is brought together through sports events and programming. The more specific the analysis of the sports-media relationship, the more targeted is the message, and the more effective and powerful is the sports marketing strategy (Buccaneer s Online). 3. Methodology Marketing Strategy What strategic issues confront the sports marketer The list is endless, and this section deals with three of the entries on the list. Licensing products has generated vast amounts of revenue for some teams as marketers take advantage of brand equity in teams and properties. In a sense, the majority marketing engages segmentation of one sort or another. This section examines one method of segmentation and in the process provides a great deal of high-quality advice about segmentation plan. When looking at the merchandising effort of professional sports teams, you must look at the top dog in this, the Wanderer Football Club (WFC). Football is king in the industry for a lot of reasons, none larger than the vast attractiveness and viewing of the sport. In a survey by ESPN/Chilton sports, two-thirds of all Americans consider themselves to be football fans. Maybe even more shocking is the fact that forty-three percent

Struggle of Human Nature in the Lord of the Flies Research Paper

Struggle of Human Nature in the Lord of the Flies - Research Paper Example Thesis Statement The research paper will intend to focus on the fight or the resistance of human character that is experienced by the marooned boys in the island in their quest for survival. The background of the story was found to have occurred during the mid period of an unnamed nuclear war. The literary work aims at depicting the characters or the boys plunge or transformation into savagery. This particular research paper will try to make an attempt to gain a lucid comprehension regarding the contradictory desires towards civilization. Discussion The novel has already been stated to be a narrative of a situation where a group of few young British boys discover themselves abandoned in a particular island. The attempts made by them for the reason of their respective survival are known to offer a thoughtful insight into the aspect of human character. The story narrates a situation where a remarkable transformation of the human character can be evidently observed good to malevolence, order to disorder and finally from progress to savagery. This particular novel that is the Lord of the Flies concentrates or focuses on unraveling the various circumstances under which the inherent evil is made to surface with regard to the character of the individuals. The consequences as a result of failing to deal with one’s own trepidations have also been highlighted along with indicating the fight that takes place between the disorder and the civilization in a situation of ‘survival of the fittest’. The aspects related to the existence of the thin line between civilization as well as disorder, the inherent human evil, supremacy along with its effects and grouping has been found to be identified in this specific novel (Venkat, â€Å"Literature and the Individual†). The underlying subject matter of the novel has been deciphered to be the collapse of culture towards disorder or rather savagery. This definite facet has been supposed to revolve around or s tress on the fight that takes place among the decision rudiments associated with the society involving regulation, customs, principles along with the disordered components which have been acknowledged to be an integral part of the people’s savage characters that is believed to entail chaos, bloodlust, self-centeredness, amorality and the yearning for supremacy. The study of the fundamental subject matter of the novel relates to the actuality of referring civilization as a facade which is simply capable of being perforated with the intention to disclose the cruelty that is supposed to be associated with the human character (Althaus, B., â€Å"Lord of the Flies - Parallels and Differences Between Golding's Novel and Hook's Cinematic Adaption†). The disagreement between the facets of civilization as well as savagery has been found to be competently highlighted with the assistance of the depiction of the various shades of the human nature in relation to the characters of t he story. The character of Ralph which has been identified to be the central character of the novel along with Piggy has been depicted as figures of leadership and ethics. In contrast to the mentioned personalities, the character of Jack along with his most trusted associate Roger has been regarded to be adversary

Wars Pepsi VS Coca Cola Essay Example for Free

Wars Pepsi VS Coca Cola Essay History of Pepsi: Pepsi was first introduced as Brads Drink in United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield was the first celebrity to endorse Pepsi-Cola, describing it as A bully drinkrefreshing, invigorating, a fine bracer before a race. The advertising theme Delicious and Healthful was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again. In 1931, at the depth of the Great Depression, the Pepsi-Cola Company entered bankruptcy – in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Megargel was unsuccessful, and soon Pepsis assets were purchased by Charles Guth, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola at his stores fountains after Coke refused to give him a discount on syrup. Guth then had Lofts chemists reformulate the Pepsi-Cola syrup formula. On three separate occasions between 1922 and 1933, The Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion. History of Coca Cola: Coca-Cola was invented in 1886 by John Pemberton, an Atlanta, Georgia, pharmacist. Pemberton was actually trying to concoct a headache remedy, but once he mixed his special syrup with carbonated water, and a few customers tasted the result, he realized that he had the makings of a popular soda  fountain beverage. The name Coca-Cola was coined by Pembertons bookkeeper, Frank Robinson, who also wrote out the new name in the expressive script that has become Coca Colas signature logo. Though the Coca-Cola Company apparently would rather not talk about the origin of its name in detail, its clear that Robinson derived Coca-Cola from two of the drinks ingredients: cola from the cola nut, and extract of coca leaf, also the source of cocaine. Cocaine was a common ingredient of nineteenth-century patent medicines, and by the standards of the day it contained a minuscule amount that probably had no effect on its consumers. Still, by the early 1890s there was a rising tide of anti-cocaine sentiment, and Atlanta businessman Asa Candler, who acquired the Coca Cola Company in 1891, steadily decreased even the tiny amount of the drug in the recipe. The only reason Candler kept putting even minute amounts of coca extract in the drink was the belief that to omit it entirely might cause Coca Cola to lose its trademark. But Coca-Cola was completely cocaine free by 1929. In 1940, the U.S. Supreme Court ruled that the name Coke rightfully belongs to the Coca-Cola Company. In financial circles, Coca-Cola has been one of the strongest and most reliable trading stocks, showing a steady return in all of its years of existence but one. Warren Buffet, one of the worlds richest men, has always touted Coca Cola as an essential in ones stock portfolio. Comparision between their Advertisements: Additionally while Pepsi with its younger audience tends to focus soley on pop stars, it was Coca-Cola who is regarded as having one of the greatest TV advertisiments of all time, featuring a far more mature pop band Blondie and the enormous hit Atomic, the video played the main chorus of the song to the backdrop of professional footballers taking part in geniune competitive World Cup games and the noise a contender for the coveted title of Greatest Commercial of All Time in many nations. Coca-Cola had Christina Aguilera featured in their commercials, while Pepsi had Britney Spears, Keshauntae  Brown, Michael Jackson, and Mariah Carey Comparision between their Marketing Approach: Both Coca-Cola and Pepsi try to market as part of a life-style. Coca-Cola uses phrases such as Coke side of life in their website, www.coca-cola.com, while Pepsi uses phrases such as Hot stuff in their website, www.pepsi.com, to promote the idea that Pepsi is in sync with the cool side of life. Coca-Cola is more popular but Pepsi has a bigger company. Pepsi tries to reach out to the younger generation by appealing to pop culture. If you visit their website you will be greeted with flashy pages containing pop music, cars, and fashion. Coca-Colas website also has links for music and sports, two arenas in which soda-pop is often consumed; however, Coca-Colas is less flashy and uses a classical appeal, most likely because of Coca-Colas long history as the standard for cola beverages. Comparision between Market Share: Comparision between Logo: Pepsi’s Logo: The Pepsi logo, just like the world’s favourite beverage, has evolved over a long period of time and has become an all time recognizable logo across the planet. Despite the lapse of over a 100 years, Pepsi Cola still leads the beverages industry and continues to capture the hearts and minds of millions of consumers with its dazzling taste and refreshing qualities. The production of Pepsi Cola kicked off on 16th June 1903. The logo that was designed back then remains more or less the same with minor innovations. Caleb Bradham, the man who founded the company, basically scribbled a design which later went on to gather fame. Sensing the success of his ground breaking drink, he came up with a logo and that centered on curves. The first visible changes were made in 1940 and 1950, when red and blue colors replaced the original red logo along with a slight alteration to the shape. Another change to the logo was made in 1962 when the word â€Å"Cola† was dropped from the logo, making it just â€Å"Pepsi†. The logo again embraced some minor changes on its centennial anniversary in 1998, with Pepsi’s success reflected by a sphere which still is part of the world’s most popular logo  today. Coca Cola’s Logo: Coca Cola is world’s biggest brand and its logo is most omnipresent in consumer psyche. In numerous surveys, it has been ranked as the most popular and most trusted brand of the world which is sold in more than 200 countries of the world. Pharmacist John S. Pemberton was the inventor of Coca-Cola. It was invented as patent medicine. His partner Frank Mason Robinson created first Coca Cola logo in 1885. First it was called, Coca Wine, but Robinson came up with the idea of Coca-Cola because he thought the two Cs would look well in advertising, and visualized the logo’s distinctive cursive script called Spencerian script which was a prevalent form of handwriting in 19th century’s US. The red and white color combination was chosen as it was attractive, has blend of energy and purity. It was also meant to attract the youngsters. Example of one basic logo design that has ruled the world without having much change in it, yes there was some subtle and minute alteration, but it has not drastically changed the properties of the logo. Compared to Pepsi, Coca-Cola logo better positioned in consumer psyche, that’s because when most people think about it, they think of this logo only and not of many variants. But when Pepsi is mentioned, many logos flow into people’s minds. Coca-Cola’s barely changing logo is better for people to remember. Comparision between Slogans over the years: Since both were developed and introcuded by pharmicists, they claimed that both drinks had medicinal properties. Cokes 1900 slogan was For headache and exhaustion, drink Coca-Cola, while Pepsis 1903 slogan was Exhilarating, Invigorating, Aids Digestion. In 1929, Pepsi claimed: Heres Health! Coke has been selling a refreshing and satisfying image for a longer time than Pepsi. Heres a quick list of slogans that remind us a lot of those we see today: * 1904 Coca-Cola satisfies * 1904 Delicious and Refreshing * 1905 Good all the way down * 1906 Thirst quenching delicious and refreshing * 1907 Cooling refreshing delicious * 1909 Delicious, wholesome, refreshing * 1909 Delicious, wholesome, thirst quenching * 1909 Drink delicious Coca-Cola In the other hand, Pepsi tried to show that their drink was better for small pockets, having more ounces of drink available in each bottle. Check it out: * 1934 Double Size * 1939 Twice as Much for a Nickel * 1943 Bigger Drink, Better Taste * 1949 Why Take Less When Pepsis Best? After that, since Coca-Cola was the top selling cola drink for so long, Pepsi started to change their awareness. Pepsi had to find a way to make people think different of what they were used to. Making Coke look old was solution they found. * 1961 Now Its Pepsi for Those Who Think Young * 1963 Come Alive! Youre in the Pepsi Generation * 1984 The Choice of a New Generation * 1989 A Generation Ahead * 1993 Be Young, Have Fun, Drink Pepsi * 1997 Generation Next Although its reign was never trembled by Pepsi, Coke replied these slogans reaffirming its untouchable quality and tradition. * 1942 The only thing like Coca-Cola is Coca-Cola itself * 1945 Whenever you hear Have a Coke, you hear the voice of America * 1970 Its the real thing * 1985 Americas Real Choice * 1989 Cant Beat the Feeling * 1990 Cant Beat the Real Thing * 1993 Always Coca-Cola Another detail that makes clear to us that Coke never felt threaten is the fact that the Coca-Cola logo was hardly ever changed. The times Coke tried some change, the feedback was all negative, and they had to bring back the classic logo. Pepsi has been changing its logo since ever, adjusting themselves to each generation, making their way to become the young choice. Comparision between their websites: Pepsi’s Website: The Pepsi website (www.pepsi.com) offers users a very different experience than Coca-Cola’s website. The Pepsi site greets users with an animation and sounds of a glass being filled by ice and Pepsi, which is then paired with a food item such as onion rings or a fajita. There are four main links in Pepsi’s main page, two of which deal directly with Pepsi marketing campaigns. The first link is entitled â€Å"promotions.† By clicking this link, users of PepsiCo’s website are taken to a contest that involves consumers buying Pepsi and having a 1/3 chance of receiving a free music download courtesy of Apple’s iTunes. The second link, called â€Å"street motion† allows PepsiCo website users to enter a drawing where the winner will receive a free luxury automobile. The third link is for â€Å"Pepsi sports† where the NFL’s Rookie of the Year is named and consumers are reminded time and time again that Pepsi is the official drink sponsor of the NFL. This link also includes streaming video of every Pepsi Super Bowl ad. The final link is entitled â€Å"Pepsi music.† This link takes users to Pepsi’s website touting their sponsorship of a summer music tour that involves some of the biggest names in pop-music. Pepsi’s sites are very easy to navigate if one is looking to find information about PepsiCo’s promotions or marketing campaigns. If a user is looking for company or product information, however, it can be difficult to find. At the bottom of the main page is a small link for company information. By clicking this link, users are taken to a different page called PepsiWorld.com. At PepsiWorld.com, users can find the company’s history, job information, and information on other brands that Pepsi owns such as Quaker Oats and Frito Lay. Aesthetically, Pepsi’s websites are very nice. They use bright colors and large, animated links. The site can prove to be frustrating for those that are looking for company information, but for everyone else, they are very interactive and fun. PepsiCo’s sites are geared much more towards customers that are already Pepsi drinkers and have an idea of PepsiCo’s marketing campaigns. The goal of PepsiCo’s sites are not to build new customers, rather they aim to reinforce current customers’ concepts of the organization. Coca Cola’s website: When you arrive at Coca-Cola’s front page, you are greeted by three page  links. These links connect to Coca-Cola company information, their worldwide site, and their U.S. site. By clicking the company information link, the user is transported to Coca-Cola’s official company website where one can find information for investors, job information, and a company history. The company information page is set out in an easy to navigate manner with â€Å"pull-down† menus for each of the links within the company page. The worldwide and the U.S. sites on www.cocacola.com are very similar in content. The worldwide site provides international users with a link to Coca-Cola’s country-specific sites that provides information on products and Coca-Cola themed games and downloads. The Coca-Cola in the U.S site provides many of the same marketing tools that the international sites provide. There are â€Å"pull-down† menus on the site for music downloads, product information, sports, message boards, as well as links to all Coca-Cola television advertisements. Each of Coca-Cola’s web pages is easy to navigate. However, most of the pages are not aesthetically pleasing. With the exception of a few of the international sites (www.zambia.coca-cola.com), most Coca-Cola sites are mainly done in different shades of red and black. This provides a very dull experience for the user while searching the Coca-Cola website. Coca-Cola’s website focuses on not only current customers, but it also focuses on building strong relationships with existing customers by providing large amounts of company and product information. Comparision between Brand Personality and Target Markets: Pepsi’s Brand Personality and Target Markets: Pepsi has always had a young target audience. Many of their ads were targeted at teens and pre-teens and are injected with fun, sports and most often, music. Pepsi has leveraged all manner of musical celebrities over the years. There was a fantastic commercial featuring Michael Jackson and a group of kids that are probably far too young to legally target for such a sugary product these days! When Pepsi wasn’t using musical celebrities, humor was their weapon of choice, again utilizing young kids in the ads. Who could forget the lovable little girl telling the bartender, â€Å"I asked for a Pepsi Pal† in the voice of the Godfather? A few hilarious advertisements of Pepsi: Coca Cola’s Brand Personality and Target Markets: Though to a degree, Coca-Cola and Pepsi have always been similar in their â€Å"fun and young† personalities, the two companies have consistently stayed on separate paths over the decades. On the whole, Pepsi has stuck with its high energy, music and comedy-driven strategy while Coke can be seen constantly gravitating towards the emotional side of branding. Coca-Cola ads depict human experience in two primary ways. First, Coca-Cola was embracing diversity. This can be clearly seen in its long-running â€Å"I’d like to buy the world a Coke† series of ads, depicting people from all over the globe joining together in Coke and song. Further, Coca-Cola has long been available in one form or another in countries all across the world and it’s even rumored to be the most recognizable brand, logo and even word on the planet. When Coca-Cola ads aren’t targeting worldwide diversity, they still possess a strong sense of community and overcoming differences and hardship through universal similarities such as a love for Coke. The second way that Coke has leveraged the human experience throughout the years is through a strong emphasis on families. They seem to know that Mom does the shopping and to get her you have to use an emotional appeal that makes Coca-Cola not only a family desire, but that is an integral part of the family’s life. This occurs all over Coca-Cola’s advertising throughout the years. Whether its an endearing scene of a father and son watching the Santa Coke truck go by or a family of polar bears consistently being brought together by Coke, the ads are aimed right at the hearts of American consumers. Comparision in tactics of Gaining Consumers: Pepsi: Changes Everything In the evolution image above of Pepsi’s logo, consumers saw Pepsi roll along with popular design trends as they introduced Photoshop-centric gradients, shadows and highlights. As with every good design trend, this was firmly rejected by the designers of the next decade. The design community’s eventual response was a full-throttle rebirth of minimalism. Every brand that made their logos look shinier in the late 90s suddenly hit command-z and started stripping their personalities through thin, sans-serif fonts and simple, solid colors By now we’re all familiar with Pepsi’s foray into this  trend. After decades of refining, they hit the Pepsi globe with the ugly stick, trashed the familiar bold typography and gave us this: Years later I still can’t muster up anything but disdain for this rebranding project. Call me old fashioned but I think Pepsi took a baseball bat to their brand heritage. Meanwhile, they made the â€Å"e† in Pepsi mirror the old logo! It might be an attempt at cleverness, but it seems indecisive. Emotional brand ties aside, consumers simply don’t see the logic behind this project. Keeping their image young and fresh is one thing, wasting millions of dollars to twist and smudge your iconic logo is another. They had a really strong and recognizable logo to revert to and rethinking it so dramatically wasn’t either necessary or effective in any way. What makes this overhaul absolutely laughable is the explanation behind it from the Arnell Group. Shortly after the rebranding went public a PDF was leaked which is amazingly nonsensical in its attempt to be sophisticated. Pepsi has since recovered from the public’s hatred of their new brand simply by trudging on. The redesign of their entire line of drinks has stuck with the exception of Sierra Mist, whose strange foggy forest design has already been abandoned for a new look that is actually quite attractive by comparison. Meanwhile, Pepsi’s overall personality has stayed pretty much the same as they continue to primarily use humor and music in their advertising. In 2011, their Super Bowl featured several humorous Pepsi Max commercials and the Pepsi website prominently features an index of â€Å"emerging artists†. The biggest brand goal change that took place with the rebranding project was the Pepsi Refresh Project, which continues on today. Through this initiative Pepsi gives grants to people with great ideas for how to improve their community. It’s an excellent project and a great direction for Pepsi. More and more, big companies are expected to use portions of their mountains of cash to make the world a better place and the Pepsi Refresh Project is doing exactly that. From this we can also see the effects of their branding in action. Notice how they consistently use the new logo as an â€Å"O† in various places. Honestly, despite rejecting the drastic change of their logo I do like the consistency of the visual direction they’ve gone in ever since. Coke Simplifies In the early 2000s, Coke underwent a process very similar to Pepsi’s rebranding project. Like Pepsi, Coca-Cola undertook a branding project that had essentially undone the clutter that had made its way into the brand identity and strip it down to a meaningful and simplified version. In a case study released by San Francisco design firm Turner Duckworth, the problem with Coke was clearly portrayed: The Turner Duckworth team responded to this problem in a drastically different way than the Arnell Group handled the Pepsi refresh (for starters, their logic actually made sense and wasn’t a bunch of circles). Arnell did in fact simplify the Pepsi brand, but in the process they redefined it into something that it has never been before. On the surface, this sounds great but as we saw, the execution felt more like a gunshot to the heart of the brand. Turner Duckworth on the other hand, didn’t attempt to redefine the most valuable brand on the planet, they simply brought it back to its roots. The result was a strengthening of the core features of the logo and product imagery. Turner Duckworth realized that the heart of the brand didn’t just lie in the logo itself but something physical that consumers had all experienced in a very real way over the years: the coke bottle. This idea of leveraging something physical is very important. We’ve all had Coca-Cola from a can, paper cup and plastic bottle before, but there’s something magically nostalgic about that old glass bottle. Not only did they apply their newly simplified look to the glass Coke bottle, they made the silhouette of that bottle the new brand hero and began using it in new and innovative ways. Below we can see the awesome Coca-Cola aluminum can bottles and the application of the Coke bottle silhouette onto other representations of the Coke brand such as paper cups and door signs.

Film Trailer Portfolio Essay -- Papers

Film Trailer Portfolio When the task of creating a film trailer was first put to us, I had several ideas for the movie's context. The first was of a movie in the action genre that dealt with revenge, whilst the other two were in the horror genre. The horror genre appealed to me more, as a low budget film can still have the desired effect by use of different filming techniques, and I wanted to depend more on a psychological aspect. My first idea was to do a film about a poltergeist. I had watched several films such as "Poltergeist", but wanted to create a film that relied less on visual effects, something that leant towards the style of Albert Hitchcock, who is still seen today as the "Master of Suspense". This Poltergeist idea did intrigue me, but I could not think of a plot thick enough, or original enough to capture an audience. The remaining idea was more original, and would create the correct feel of the horror genre. This idea leant more towards several horror films from the 1970s, when a crop of films also used religious undertones to great effect. My idea was for an ancient relic to be uncovered that posed a threat to religion, an idea that didn't require special effects or large production values. I took this idea and tried to further it by thickening out the plot for the trailer. To do this, I researched other films in the same genre. I looked directly at three films from the last three decades, "The Exorcist", "The Name of the Rose" and "The Sixth Sense". I was first attracted to these films by the techniques that had been used to produce the desired effect on the audience. The Exorcist (William Friedkin 1973) ... ... on a Panasonic Digital Camera, and was edited using Pinnacle Studio software on a PC. All of the footage was shot without the use of a tripod after several experiments to see what presented the storyline the most effectively. Most notably at the beginning of the trailer, a short zoom shot towards a radio speaker was attempted with a tripod, but the elegant and fixed camera movement lacked the character and ambience that was available when recorded handheld, especially with the emotional sound bite that accompanied the shot. I decided to use two different tints Editing during "I dare not say" I wanted the speed of the trailer to change when I was editing, from calm and mellow camera movement with slow transitions, to brisk and abrupt movement with quick transitions. This was my idea of representing chaos.

Case Study: Evolution Psychology Essay

1) Application questions†¦ 1. One way evolutionary psychology can answer Dylan’s promiscuity is that it has become a learned behavior that he has never had to correct/change. The study states that he has been promiscuous since high school and he sees no reason to change his ways. 2. To explain Dylan’s typical womanly interests being of mostly the same physical attributes, has to do with is innate drive for successful reproduction. His attractions to an athletic blonde of medium height, is what Dylan believes the best fit to produce healthy children. Even though Dylan shows no concern after the fact of having children, evolutionary psychology suggests that it is Dylan’s cognitive drive to find these types of women. 3. Such as Dylan’s evolutionary drive for an attractive partner to reproduce with, the women he agrees with dating have some of the same drives for success with their partners to reproduce with. They may know of his wealth and great looks which may be some deciding factors for their choice of a mate. It isn’t until later that the women find out the not so attractive attributes of a man in Dylan’s position. 4. Dylan most likely takes his dates out for a tennis match, to test their physicality and athleticism. He may not want to base his decision on a mate just off of looks; he wants to know if they are strong enough to bring him strong offspring. We look at human evolution to justify this type of occurrence, even if it is a cognitive (subconscious approach) to determining a mate. 5. As we see in nature, many male species do not care for the offspring after birth. That job is left to the mothers and this can explain Dylan’s feelings towards his own children. He feels he found a mate for a reason, to have strong children that they can look after. He does not feel it is his part to raise the children, once he has found a suitable mate, his job is  done. 6. Dylan does not use birth control, because he feels it is the female’s duty to keep herself from becoming pregnant if she does not want to be pregnant. Same goes for std’s , in the relationship , if the woman has chosen Dylan he believes she has made the choice to trust him. Dylan would use protection if he did not trust that the woman he chose to be was clean or not suitable for reproduction. He made a choice and so did the woman, he believes she has thought about all issues that may arise and that is why she is not worried about protection (in Dylan’s eyes).

Holding The World Of Your Hands - 1541 Words

Holding the World in Your Hands â€Å"As an entrepreneur, you can always find a solution if you look hard enough.† Lori Greiner on Shark Tank, these words express an entrepreneur s daily challenges. Good ideas fabricated by great minds have made the world the way it is today, and everyday, new ideas create the world that will exist tomorrow. Entrepreneurs, painters and sculptors of the modern world, shape and change it every day. Entrepreneurs turn their dreams and imagination into reality through the creation and operation of a business. The world is in crucial need of entrepreneurs now more than ever, especially since it is developing at such a rapid pace. Without new inventions sprouting, the world’s needs will not be fulfilled, as there†¦show more content†¦Older inventions also came from entrepreneurs. Breakthroughs like the invention of the car, the discovery of oil, and the ability to launch people into space were all created by people trying to explore and expand human boundaries, thus they are considered entrepreneurs as well. Steve Jobs said, â€Å"Innovation distinguishes between a leader and a follower.† The ability to create will set the difference between a victorious entrepreneur and a unsuccesful one. Entrepreneurship is not an easy job as it is one of the most risky and stressful careers in the market (â€Å"Entrepreneurs†). A successful entrepreneur may be living in a mansion inspiring and creating change every day, but a failed entrepreneur may be living in a tiny apartment with millions of dollars worth of debt behind him. The success of a business can make or break an entrepreneur’s life. While there are many responsibilities an entrepreneur must take on. The top responsibility is managing time. Being an entrepreneur means that there are meetings and management that must be done everyday. Without proper time management, entrepreneurs will be stumbling to make connections and managing their cooperation. Imagine having to rush to a meeting with a top investor, while having to distribute stock for the month. Having bad time management will lead to a company going bankrupt very quickly. Second

Eating Disorders And Anorexia Nervosa Essay - 1948 Words

Although there is a correlation between the notion of an â€Å"ideal† body and eating disorders, there is no consensus as to the root cause of eating disorders. The general belief is that eating disorders result from one or more biological, behavioral, and social factors including genetics, unpleasant experiences/trauma, peer pressure, teasing, and family members with eating disorders, among others. There are numerous types of eating disorders. Both women and men are affected by eating disorders each day. Eating disorders can occur from an early age or become developed over time. Social media is an example of one of the main contributors of eating disorders because it makes people think they have to look a certain way to be considered â€Å"attractive.† Comorbid conditions often accompany eating disorders; these include anxiety and depression. Eating disorders are serious mental illnesses that are becoming more prevalent in the United States. The most commonly known eating disorders are anorexia nervosa and bulimia nervosa. Anorexia nervosa can be defined as â€Å"a serious, potentially life-threatening eating disorder characterized by self-starvation and excessive weight loss.† People with anorexia have an intense fear of gaining weight and are obsessed with their self-image. These people either exercise excessively or to prevent them from obtaining any more weight, they will restrict the amount of food they eat. This can lead to a person becoming dangerously thin. There are two majorShow MoreRelatedEating Disorder : Anorexia Nervosa1622 Words   |  7 Pages Bulimia Nervosa To be diagnosed with eating disorder, someone must meet certain criteria. The criterion for diagnosis slightly varies depending on if you are referring to people who (A) fear gaining weight, and have significant weight loss,(B) eating a huge amount of food , then use laxative to remove the binged food, (C) the use of excessive exercise and fasting in order to remove or to reduce the amount of calories consumed, and (D) distorted body image, no matter how thin they become, theyRead MoreEating Disorder : Anorexia Nervosa1658 Words   |  7 Pagesbeen affected by this disorder. The specific disorder that is being referred to in this paper, an eating disorder, is Anorexia Nervosa, the restricting type. An eating disorder â€Å"involve[s] disordered eating behaviors and maladaptive ways of controlling body weight† (Nevid, Rathus, Greene, 2014, p. 335). Another well-known eating disorder is Bulimia Nervosa which is characterized by binging and purging (Nevid, Rathus, Greene, 2014, p. 338). Bulimia is different than anorexia since victims of bulimiaRead MoreEating Disorders : Anorexia Nervosa1493 Words   |  6 PagesIllness Paper – Anorexia Nervosa February 28, 2016 According to the Mayo Clinic (2016), eating disorders are â€Å"conditions related to persistent eating behaviors that negatively impact your health, your emotions, and your ability to function in important areas of life.† One such eating disorder is anorexia nervosa. Not to be confused with anorexia, which is simply a general loss of appetite that can be attributed to many medical ailments, anorexia nervosa is a serious eating disorder and mental illnessRead MoreEating Disorders: Anorexia Nervosa1653 Words   |  7 PagesAnorexia Nervosa Anorexia Nervosa is one of several subtypes descending from feeding and eating disorders. It is a crippling life-threatening condition marked by a patient placing restriction on energy intake relative to needed energy requirements, resulting in a relentless pursuit of low body weight in the context of age, sex, development and physical health. According to American Psychiatric Publishing of diagnostic and statistical manual of mental disorders (DSM-5) â€Å"Anorexia Nervosa, often timesRead MoreEating Disorders And Anorexia Nervosa947 Words   |  4 PagesEating disorders such as anorexia nervosa, bulimia nervosa, and binge eating disorder consist of emotions, attitudes, and behaviors surrounding weight and food issues. Up to 24 million people of all ages and genders suffer from an eating disorder in the U.S (ANAD, n.d.) bulimia nervosa as well as the other eating disorders are considered to be a female eating disorder, a disorder that only affects women which limits males to seek treatment let alone make aware to other that they suffer from bulimiaRead MoreEating Disorders : Anorexia Nervosa974 Words   |  4 PagesI have always been intrigued with eating disorders, particularly Anorexia Nervosa. When I was 18 years of age, my mother questioned whether or not I was Anorexic and she took me to the family practitioner, who then informed me that I was three pounds shy from being considered underweight. I knew I was thin, but I was really thin, but also really proud of my size. In an African American urban environment being thin was related to illness and drug abuse. I was often teased about how thin and fragileRead MoreEating Disorders : Anorexia Nervosa889 Words   |  4 PagesANAD Eating Disorder Statistics about thirty million people in America of all ages and genders suffer from one of the three main eating disorders. Many people suffer from more than one of the eating disorders. Only 1 in 10 individuals receive the treatment that is needed to recover(AND A). Often eating disorders are known to be triggered by outside factors in their life, but studies show that it is more likely to be a part of their genetics. According to Webster the definition of an â€Å"Eating Disorder†Read MoreAnorexia Nervosa- Eating Disorder1685 Words   |  7 PagesEffects of anorexia are mostly seen on the outside of the victim’s body, but do not be fooled. This detrimental eating disorder affects one’s mind just as much as it would the body. What Anorexia does to the mind is that it distorts the way one views their body. Victims of anorexia become fixated on their body image and overly critical about their flaws and weight. Even being obviously underweight, Anorexics will continuously deny that they have a problem and continue with their fatal practices.Read MoreEating Disorders : Anorexia Nervosa1462 Words   |  6 Pagessuffer from many illnesses, one in particular is eating disorders. There are many types of eating disorders, but there are three common ones that are known today, which are anorexia nervosa, bulimia nervosa, and binge-eating disorder. Eating disorders are not healthy, thi s type of disease can be very fatal and crucial to one s health   mentally, physically, and socially. The purpose of this report is to provide background information about eating disorders, strategies to prevent this illness from occurringRead MoreEating Disorders And Anorexia Nervosa951 Words   |  4 PagesEating disorders are a sickness that can come from psychological issues and it can disrupt the everyday diet. â€Å"A person with an eating disorder may have started out just eating smaller or larger amounts of food, but at some point, the urge to eat less or more spiraled out of control.† The common eating disorders are anorexia nervosa and bulimia nervosa. Anorexia nervosa is when someone see’s themselves as an overweight person, so they watch what they eat since, they have a fear of becoming overweight