The aspects of sports merchandising and marketing Essay

The aspects of sports merchandising and marketing - Essay Example By combining the aspects of merchandising and marketing into a sports range, sports merchandising is the way expert sports teams and organizations market and distribute their products to the purchaser. The vast preponderance of the marketing attempt for sports team is accomplished throughout the playing of the teams' games. Professional sports are able to create an implausible amount of experience throughout their games since their uniforms, team colors, and logos are on exhibit for the course of the game to both those in attendance, and the people inspection the game on television. Teams use dissimilar tactics and marketing maneuvers to augment attention and sales in their apparel. We will spotlight on the merchandising efforts of the Wanderer Football Club (WFC), the leader in expert sports organizations in merchandising. I will look at the largely merchandising effort as well as how the league markets itself through a variety of dissimilar avenues (Stephens, Tim. 2002). Sports and the mass media enjoy a symbiotic relationship. On one hand, the mass media, more than anything else, were responsible for turning organized sports from a relatively minor element of culture into a full-blown social institution. On the other hand, sports has been the vehicle for bringing dramatic attention to new mass media forms, which in turn have brought new sporting experiences to the public. This marriage of sports and the mass media has enabled each to flourish. Sports marketers are interested in the relationship between sports and the mass media and in how to use the media to target their messages at sports consumers. In a sense, sport marketing offers a form of narrowcasting, whereby a large group of consumers with common interests is brought together through sports events and programming. The more specific the analysis of the sports-media relationship, the more targeted is the message, and the more effective and powerful is the sports marketing strategy (Buccaneer s Online). 3. Methodology Marketing Strategy What strategic issues confront the sports marketer The list is endless, and this section deals with three of the entries on the list. Licensing products has generated vast amounts of revenue for some teams as marketers take advantage of brand equity in teams and properties. In a sense, the majority marketing engages segmentation of one sort or another. This section examines one method of segmentation and in the process provides a great deal of high-quality advice about segmentation plan. When looking at the merchandising effort of professional sports teams, you must look at the top dog in this, the Wanderer Football Club (WFC). Football is king in the industry for a lot of reasons, none larger than the vast attractiveness and viewing of the sport. In a survey by ESPN/Chilton sports, two-thirds of all Americans consider themselves to be football fans. Maybe even more shocking is the fact that forty-three percent

Struggle of Human Nature in the Lord of the Flies Research Paper

Struggle of Human Nature in the Lord of the Flies - Research Paper Example Thesis Statement The research paper will intend to focus on the fight or the resistance of human character that is experienced by the marooned boys in the island in their quest for survival. The background of the story was found to have occurred during the mid period of an unnamed nuclear war. The literary work aims at depicting the characters or the boys plunge or transformation into savagery. This particular research paper will try to make an attempt to gain a lucid comprehension regarding the contradictory desires towards civilization. Discussion The novel has already been stated to be a narrative of a situation where a group of few young British boys discover themselves abandoned in a particular island. The attempts made by them for the reason of their respective survival are known to offer a thoughtful insight into the aspect of human character. The story narrates a situation where a remarkable transformation of the human character can be evidently observed good to malevolence, order to disorder and finally from progress to savagery. This particular novel that is the Lord of the Flies concentrates or focuses on unraveling the various circumstances under which the inherent evil is made to surface with regard to the character of the individuals. The consequences as a result of failing to deal with one’s own trepidations have also been highlighted along with indicating the fight that takes place between the disorder and the civilization in a situation of ‘survival of the fittest’. The aspects related to the existence of the thin line between civilization as well as disorder, the inherent human evil, supremacy along with its effects and grouping has been found to be identified in this specific novel (Venkat, â€Å"Literature and the Individual†). The underlying subject matter of the novel has been deciphered to be the collapse of culture towards disorder or rather savagery. This definite facet has been supposed to revolve around or s tress on the fight that takes place among the decision rudiments associated with the society involving regulation, customs, principles along with the disordered components which have been acknowledged to be an integral part of the people’s savage characters that is believed to entail chaos, bloodlust, self-centeredness, amorality and the yearning for supremacy. The study of the fundamental subject matter of the novel relates to the actuality of referring civilization as a facade which is simply capable of being perforated with the intention to disclose the cruelty that is supposed to be associated with the human character (Althaus, B., â€Å"Lord of the Flies - Parallels and Differences Between Golding's Novel and Hook's Cinematic Adaption†). The disagreement between the facets of civilization as well as savagery has been found to be competently highlighted with the assistance of the depiction of the various shades of the human nature in relation to the characters of t he story. The character of Ralph which has been identified to be the central character of the novel along with Piggy has been depicted as figures of leadership and ethics. In contrast to the mentioned personalities, the character of Jack along with his most trusted associate Roger has been regarded to be adversary